What is closing and how it works?
If you have a running business, that means you have all of the Big Three systems in place. Without each of these systems, no business can be live and operative.
(If you don't have these systems in place, you need to set them up to be operational)
Lead Generation
This system is all about marketing. First, you need to have someone to sell to. The purpose of this system is to attract enough of the right people.
Closing
This system is all about sales. Second, not all of your leads are really interested in what you offer, but some of them are. So, you must qualify them, if they are a good fit or not.
Fulfillment
This system is about your production or servicing process and delivery. Third, you have to deliver what you promised in marketing, and possibly to overdeliver.
The middle part of The Big Three is closing. That is the part where deals are made, and where the prospect becomes a customer.
