This is a brief explanation of how marketing funnels work. It contains basic terms and processes, as well as a real-life example.
I think the period of crisis is also the period of extraordinary opportunities, because businesses are getting online massively and solidify their online presence.
I don't know how familiar you are with marketing funnels, so I'll explain some basics.
Landing page - that is a special page, which can be with a totally different design, with a purpose to the Lead magnet. Everything written and designed on it is focused on the visitor to download a free opt-in offer.
Lead magnet - it is anything free related to the main offer. It can be a PDF document, e-book, webinar, free sample or free sample service. The important thing is that the free opt-in offer (lead magnet, incentive) solves some key problems and produces some quick start results.
Email automation - this service is offered by some providers. At some scale they are free and after that they are premium. Providers are AWeber, Mailchimp, MailerLite, ConvertKit, GetResponse and many more. The service contains several modules, but the most important are email collecting forms, email address database and email automation service (sending triggered emails). There is more, but let's take a look to mentioned now.
On an email automation provider website, you create a form for email collecting.
Put that code on your landing page.
Store the lead magnet on some repository (Google Drive, your website, Dropbox...) if it is some info product.
When a visitor submits his name and email address, that information goes to an email automation provider.
The automation provider sends first automated mail with a download link of a lead magnet.
Next thing is to drive traffic to that landing page, so that many interested people can download it.
After you have their name and email address, you continue to communicate with them with further emails.
Just for educational purposes, please check my website http://srdjanmatic.com to see how it works.
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