Marketing Funnel Basics - Part 1

by Srdjan Matic
 ~ 3 minutes
Marketing Funnel Basics - Part 1

Most of the concepts I am writing here, I learned from my marketing and sales funnel mentors: Mike Killen, Ed Dale, Miles Beckler, and Dan Lok. They have my deepest gratitude and praise.


In this, and the following articles I will write about everything I learned about marketing funnels, so let's crack on.

The Big Three

There are three main parts of any business, and especially online business, which I call The Big Three.

The Big Three are the core business functions that any business must have in order to exist. When you have The Big Three in place, you have a setup for your business.

Keep in mind that you must have all three together all the time. If you only have one or two of them, your business cannot operate. So, either you have all of them or none of them.

For instance, let's say you have a successful business, but somehow you lose one of The Big Three. That moment your business stops functioning.

The Big Three

The Big Three are: Marketing, Closing and Fulfillment.

Of course, there are many definitions of these terms. Here I will define them in a way you can use them and put in practice.

Marketing is a process of attracting people that have some interest in your offer. So the key question is: Who is interested? Raise your hand!

Closing is a process of making deals with people who expressed some interest in your offer. The key question is: Who wants this? Raise your hand!

Fulfillment is a process of producing and delivering what you promised to people you made a deal with.

Of course, there are other business functions, but if you don't have The Big Three, you don't have a business in place.

Why is this important?

Many people just get into digital marketing, or web design or funnel building and all of a sudden they are lost. When you understand where it all comes from, you gain clarity and have orientation where you are and where to lead your clients.

So, The Big Three are the foundation of marketing & sales funnels, digital marketing, and online business.


In the following parts of Marketing Funnel Basics I'll write about:

The Concept of a Funnel

Marketing & Sales Funnels

Funnel Builders

Digital Marketing

... and more.

Do you want me to write about something specific of your interest?

Write me.